Since 1999 Dana Gardner has emerged as a leading identifier of enterprise software solutions, strategies, partnerships, and markets and new IT business value opportunities and is frequently quoted as a thought leader in top, news and IT industry publications such as The New York Times, The Wall Street Journal, The Boston Globe, Washington Post, Business Week, San Francisco, Reuters, Associated Press, MSNBC.com, CNN.com and more. As a skilled multi-media communicator and evangelist, he has written dozens of industry reports on the business benefits of IT and Internet innovation for advancing general productivity, improving employee efficiency, and reducing total IT costs. As founder and president of Interarbor Solutions, Gardner has taken a strong record in consulting services for IT vendors, carriers, and enterprises to yet another level: The exciting new communications capabilities around Internet social media. Businesses of all kinds are quickly exploiting blogs, podcasts and video-podcasts for education, communications and viral outreach. Gardner practices what he preaches, as a frequent blogger on ZDNet and his personal blog, as well as a podcaster. He began podcasting as a founding member of the Gillmor Gang in 2005.